Price increase without LNSLT, % | Price increase with LNSLT available at half the cost of cigarettes, % | Net effect of LNSLT % change | p Value* | |
Intended smoking behaviour if cigarette price increases by 50% | ||||
Keep smoking | 53% | 36% | −17% | <0.001 |
Quit smoking | 41% | 39% | −2% | 0.374 |
Cannot say | 6% | 7% | +1% | 0.487 |
Switch to LNSLT | – | 18% | +18% | – |
Intended smoking behaviour if cigarette price increases by 100% | ||||
Keep smoking | 37% | 21% | −16% | <0.001 |
Quit smoking | 59% | 53% | −6% | 0.006 |
Cannot say | 5% | 7% | +2% | 0.150 |
Switch to LNSLT | – | 20% | +20% | – |
↵* McNemar test (two-sided) of effect of LNSLT on intended behaviour; binomial distribution used.