Table 3

Exposure to cigarette advertisements

Percent of adult population
20072009
AllUrbanRuralAllUrbanRural
In the last 1 month, have you seen/noticed any advertisements promoting cigarettes or tobacco products in the following:
 Outdoors75.085.666.651.5*45.8*56*
 Electronic media21.724.619.420.515.7*24.3
 Stores where cigarettes are sold47.248.646.121.5*22.9*20.5*
 Newspapers/magazines16.621.313.07.9*7.3*8.3
 Movie theatres0.51.00.12.1*2.61.8*
 Internet1.93.60.64.0*5.52.8*
  • Sample size was 4000. All estimates are weighted.

  • * Difference from the year 2007 is statistically significant at the 95% confidence level.