Receptivity to the tobacco industry’s marketing strategies
| n | % | |
|---|---|---|
| See (receptivity level 1) | 171 | 30 |
| Sometimes see cigarette advertisements in magazines, sometimes see cigarette advertisements on billboards, sometimes go to small grocery stores, convenience stores, or liquor stores (off licences), orsometimes see cigarette advertisements at fairs or community events. | ||
| Want (receptivity level 2) | 263 | 46 |
| Any of the items specified in See and have received a mailing from a cigarette company, have a Camel Cash or Marlboro Miles catalogue, save Camel Cash or Marlboro Miles, or indicate desire for a promotional item from a cigarette company. | ||
| Own (receptivity level 3) | 134 | 24 |
| Any of the items specified from See and Want and own a promotional item from a cigarette company. |