Proportional odds model for susceptibility: the effects of sociodemographic factors, social influences, and receptivity to the tobacco industry’s marketing strategies
| Variable | β | SE | p< | OR |
|---|---|---|---|---|
| Gender | −0.54 | 0.19 | 0.01 | 0.58 |
| Black | −0.10 | 0.48 | NS | 0.90 |
| Hispanic | 0.93 | 0.30 | 0.01 | 2.53 |
| Asian | 0.30 | 0.29 | NS | 1.35 |
| Parents but not friends smoke | 0.11 | 0.30 | NS | 1.12 |
| Friends but not parents smoke | 1.09 | 0.25 | 0.001 | 2.98 |
| Parents and friends smoke | 1.66 | 0.24 | 0.001 | 5.23 |
| Want | 0.81 | 0.22 | 0.001 | 2.25 |
| Own | 0.85 | 0.25 | 0.001 | 2.35 |
| Intercept 1 | 1.25 | 0.32 | 0.001 | NA |
| Intercept 2 | 2.53 | 0.33 | 0.001 | NA |
Reference is a white male, whose parents and friends don’t smoke, who is in the See receptivity group.
SE = standard error; OR = odds ratio; NS = not significant; NA = not applicable.