Table 1

Exposure and responses to cigarette advertisements, smokers and non-smokers

		Seen (>6 times) (%)			Like (%)			Appealing (%)			Want (%)
		All	S		NS	All		S	NS		All	S	NS	All	S	NS
Marlboro	63	75	60	44	74	35	40	53	37	22	61	9
Camel	76	78	75	64	88	57	49	61	45	17	43	8
Kool	56	56	56	38	52	33	30	35	29	9	28	3
Benson & Hedges	6	10	5	26	41	22	21	18	22	6	13	3
Lucky Strike	3	5	3	26	38	22	24	26	24	6	14	3

S = smokers (n = 129), NS = non-smokers (n = 403).
The figures for “Like” combine the responses of “Like very much” and “Somewhat like”.