Table 1

 Funding and expenses for anti-tobacco media campaigns conducted by The HMO Group

Kaiser Permanente Colorado (KPC)
FundingCDC grant funds$66 000
KPC contribution$5 000
In-kind staff hours and materialsNA
Total$71 000
ExpensesMedia placement$45 000
Before and after survey$8 500
Production costs (recording of radio ads, tagging)$2 500
Advertising agency fees$15 000
Total$71 000
Group Health Northwest (GHNW)
FundingCDC grant funds$66 000
GHNW contribution$10 000
In-kind staff hoursNA
Total$76 000
ExpensesMedia placement$64 000
Before and after survey$6 000
Production costs (recording of radio ads, tagging)$2 600
Advertising agency fees$3 700
Total$76 300
  • CDC = US Centers for Disease Control and Prevention; NA = not applicable.