Table 3

Unstandardised regression coefficients for analysis of predictors of perceived effectiveness of TV advertisements

Variable Quitter (n=135)3-150 p Value Continuing smoker (n=650) p Value Continuing, former or never smoker (n=759) p Value
Age−0.0163NS−0.0135NS0.0092NS
Sex† 0.2712NS−0.1343NS−0.3144NS
Education3-152 0.3922NS−0.9874p < 0.050.0693NS
Marital status3-153 −1.3819p < 0.01−0.7622p < 0.01−0.3884NS
Support for tobacco control3-154 0.4641p < 0.010.2337p < 0.010.1650p < 0.01
Number of cigarettes smoked per day0.6315NS−0.6171NS
Readiness to quit3-160 −1.1962NS1.3879p < 0.01
Multiple R2 0.38830.23570.1141

  • ↵3-150 Unweighted Ns †1 = male, 2 = female;

  • ↵3-152 1 = more than high school, 0 = high school or less;

  • ↵3-153 1 = married, 0 = unmarried;

  • ↵3-154 2 = low, 12 = high;

  • ↵3-160 1 = not within 6 months, 2 = within 6 months, 3 = within 30 days.