Independent variable3-151
|
Coefficient
|
Standard error
|
% Black youth readers | −0.957 | 0.728 |
δ 3-150 (% Black youth readers) | 4.3893-160
| 1.808 |
% Young adult readers | 3.6883-160
| 1.224 |
δ 3-150 (% Young adult readers) | −1.804 | 2.705 |
% Female readers | 0.8783-160
| 0.296 |
δ 3-150 (% Female readers) | −0.849 | 0.704 |
% Hispanic readers | −1.903 | 2.587 |
δ 3-150 (% Hispanic readers) | 3.721 | 5.850 |
Total readers | 40.7783-160
| 14.754 |
δ 3-150Total readers | 3.066 | 33.893 |
% Smokers | −0.674 | 1.938 |
δ 3-150 (% Smokers) | 4.989 | 4.154 |
% Heavy smokers | −0.062 | 5.553 |
δ 3-150 (% Heavy smokers) | 13.555 | 13.074 |
% Menthol smokers | −2.919 | 4.024 |
δ 3-150 (% Menthol smokers) | −3.602 | 9.253 |
Cost of ad | −905.8553-150
| 548.269 |
δ 3-150 Cost of ad | −1023.603 | 1254.493 |
Total expenditures | 58.9563-160
| 7.866 |
δ 3-150Total expenditures | −17.063 | 35.559 |
Issues | −0.004 | 0.006 |
δ 3-150Issues | 0.0243-150
| 0.014 |
Income | −0.105 | 0.284 |
δ 3-150 Income | −1.7613-160
| 0.709 |
Constant | 1.453 | 1.773 |
δ
| −0.355 | 0.725 |