Total pages of cigarette promotional advertising in 36 magazines, 1980–1993, by cigarette company and brand
| Company brand | Total pages of cigarette promotional advertising | ||||
|---|---|---|---|---|---|
| All magazines | Youth magazines2-150 | ||||
| n | (%) | n | (%) | ||
| Philip Morris | 507.3 | 42.6 | 370.9 | 58.6 | |
| Marlboro | 414.0 | 34.8 | 349.8 | 55.3 | |
| Benson & Hedges | 46.0 | 3.9 | 4.0 | 0.6 | |
| Virginia Slims | 32.0 | 2.7 | 9.0 | 1.4 | |
| Merit | 15.0 | 1.3 | 8.0 | 1.3 | |
| Concord | 0.3 | 0.0 | 0.1 | 0.0 | |
| RJ Reynolds | 319.4 | 26.8 | 193.5 | 30.6 | |
| Winston | 116.2 | 9.8 | 83.4 | 13.2 | |
| Camel | 77.9 | 6.5 | 58.0 | 9.2 | |
| More | 54.6 | 4.6 | 17.0 | 2.7 | |
| Salem | 30.3 | 2.5 | 13.4 | 2.1 | |
| Vantage | 24.6 | 2.1 | 17.1 | 2.7 | |
| Now | 8.8 | 0.7 | 0.0 | 0.0 | |
| Premier | 7.2 | 0.6 | 4.7 | 0.7 | |
| Brown & Williamson | 196.8 | 16.5 | 25.0 | 4.0 | |
| Belair/Raleigh | 128.6 | 10.8 | 12.9 | 2.0 | |
| Kool | 58.2 | 4.9 | 12.1 | 1.9 | |
| Viceroy | 10.0 | 0.8 | 0.0 | 0.0 | |
| Lorillard | 127.9 | 10.7 | 34.5 | 5.5 | |
| Newton | 54.4 | 4.6 | 9.4 | 1.5 | |
| Newport | 32.4 | 2.7 | 21.0 | 3.3 | |
| Kent | 23.1 | 1.9 | 0.0 | 0.0 | |
| True | 18.0 | 1.5 | 4.0 | 0.6 | |
| Other companies | 38.5 | 3.2 | 8.5 | 1.3 | |
| All youth brands2-151 | 698.7 | 58.7 | 524.4 | 82.9 | |
| All adult brands2-151 | 491.2 | 41.3 | 108.0 | 17.1 | |
| Total | 1189.9 | 632.4 | |||
From Leading National Advertisers.[24]
↵2-150 Youth magazines are defined as those whose percentage of youth readers (youth [ages 12–17 years] readers divided by total [ages ⩾12 years] readers) in a given year is greater than the overall average percentage of youth readers (for all magazines combined) in that year.
↵2-151 Youth cigarette brands are Marlboro, Camel, Newport, Winston, and Kool (see text for explanation of brand classification).