Type of receptivity among receptive, confirmed never-smokers from the 1993 and 1996 California Tobacco Surveys
| Highly receptive (%) | Moderately receptive Has favorite ad (%) | |||||||
|---|---|---|---|---|---|---|---|---|
| Have item | No item, but would use | |||||||
| Age (years) | 1993 | 1996 | 1993 | 1996 | 1993 | 1996 | ||
| 12–13 | 5.7 | 10.3 | 10.7 | 12.0 | 83.6 | 77.8 | ||
| 14–15 | 8.1 | 11.5 | 15.5 | 16.0 | 76.5 | 72.6 | ||
| 16–17 | 12.0 | 9.4 | 20.1 | 15.9 | 67.8 | 75.1 | ||
| Overall | 8.1 | 10.3 | 14.7 | 14.3 | 77.2 | 75.1 | ||
Only confirmed never-smokers receptive to promotions and advertising are considered in this table. The percentages in any row for a given year account for the type of receptivity among those receptive and thus add to 100%.