Market share of promotional items possessed by highly receptive2-150, confirmed never-smokers from the 1993 and 1996 California Tobacco Surveys
| Camel (%) | Marlboro (%) | Other (%) | ||||||
|---|---|---|---|---|---|---|---|---|
| Age (years) | 1993 | 1996 | 1993 | 1996 | 1993 | 1996 | ||
| 12–13 | 40.0 | 19.2 | 8.9 | 53.9 | 51.1 | 26.9 | ||
| 14–15 | 25.0 | 24.6 | 22.9 | 47.8 | 47.9 | 26.6 | ||
| 16–17 | 25.9 | 17.8 | 31.0 | 48.9 | 43.1 | 33.3 | ||
| Overall | 29.8 | 20.9 | 21.9 | 50.5 | 48.3 | 28.6 | ||
↵2-150 Highly receptive adolescents either have a promotional item or would be willing to use one. It is assumed that the brand distribution for those who do not have an item but who would be willing to use one is the same as for those who have an item.