Table 1

Recruitment strategies

Priority groupRecruitment strategies
Māori
  • Whanaungatanga links (relationship networks)

  • Community advertising (public notice boards)

Pacific peoples
  • Community advertising (youth centres, public notice boards)

  • Affinity groups (churches)

Young adults
  • Community advertising (tertiary institutions, youth centres, public notice boards)

  • Facebook advertising and Google AdWords

Pregnant women
  • Community advertising (public notice boards)

  • Midwives

  • Local maternity hospitals

  • Teen pregnancy high school units

  • Facebook advertising and Google AdWords