Table 2

Branded hardware or e-liquid offered by the 466 e-cigarette brands, 2014

 Older brands* (N=251)Newer brands† (N=215)Older vs newer brands
p value
Top-5 brands (N=5)
%
Other brands (N=246)
%
Top-5 vs others
p value
Older brands combined (N=251)
%
Newer brands (N=215)
%
Branded hardware100.085.4<0.0185.764.7<0.01
Branded e-liquid20.045.10.2844.665.6<0.01
Branded both20.037.80.4337.538.60.80
  • *Active on the internet in 2012 and 2014.

  • †Active on the internet in 2014 but not 2012.