Characteristics of organic and commercial tweets
| Tweet type | Total e-cig tweets | Total users | Average e-cig tweets per user | Average Klout per user | Average followers per user | Total times posted in June* (sum of followers of all tweets) | Includes URL | Retweets | Cessation Mention |
|---|---|---|---|---|---|---|---|---|---|
| Commercial | 66 102 | 17 936 | 3.7 (SD=104.3) | 15.4 (SD=10.1) | 848.4 (SD=7004.3) | 173 133 016 | 62 406 (94%) | 12 520 (19%) | 7140 (11%) |
| Organic | 7570 | 6254 | 1.2 (SD=1.0) | 30.6 (SD=12.0) | 866.9 (SD=7881.4) | 3 834 216 | 848 (11%) | 1270 (17%) | 677 (9%) |
| Total | 73 672 | 23 700 | 3.1 (SD=90.7) | 19.3 (SD=12.5) | 844.7 (SD=7229.8) | 176 967 232 | 63 254 (86%) | 13 790 (19%) | 7817 (11%) |
| Difference between commercial and organic: p value | 0.002 | <0.001 | 0.856 | <0.001 | <0.001 | <0.001 |
*Total times posted represents the number of times tweets appeared on feeds, and was calculated by summing the total number of followers for each collected tweet. This calculation represents activity for June only, reflecting the availability of follower counts from our data supplier.