Table 2

Top 10 health themes mentioned by country/region (N=2831)

	Total		MID E		USA		UK		CAN		IND		PAK		OTH
Health information	N	%	N	%	N	%	N	%	N	%	N	%	N	%	N	%
1. Contains tobacco	709	66.6	49	44.1	177	88.5	83	79.0	35	59.3	157	65.7	102	50.5	106	71.1
2. As bad/worse than cigarettes	524	49.2	54	48.6	112	56.0	54	51.4	28	47.5	92	38.5	100	49.5	84	56.4
3. Contains nicotine/is addictive	355	33.3	32	28.8	70	35.0	15	14.3	8	13.6	130	54.4	52	25.7	48	32.2
4. Causes cancer/produces carcinogens	229	21.5	17	15.3	63	31.5	26	24.8	7	11.9	33	13.8	42	20.8	41	27.5
5. Is the same as 100 cigarettes	198	18.6	19	17.1	45	22.5	17	16.2	12	20.3	38	15.9	38	18.8	29	19.5
5. Contains carbon monoxide	198	18.6	18	16.2	58	29.0	23	21.9	8	13.6	22	9.2	23	11.4	46	30.9
7. Can cause respiratory illness	191	17.9	14	12.6	40	20.0	18	17.1	5	8.5	40	16.7	39	19.3	35	23.5
8. Incorrect belief that smoke is filtered	149	14.0	11	9.9	23	11.5	11	10.5	10	16.9	31	13.0	28	13.9	35	23.5
9. Can cause heart disease	142	13.3	12	10.8	34	17.0	22	21.0	3	5.1	16	6.7	26	12.9	29	19.5
10. Dangers of secondhand smoke	136	12.8	21	18.9	29	14.5	12	11.4	14	23.7	8	3.3	30	14.9	22	14.8