Pack orientations, by phase and pack type
| Pre-plain packaging | Early post-plain packaging | 1 year post-plain packaging | ||||||
|---|---|---|---|---|---|---|---|---|
| All packs | Branded packs* | All packs† | Plain packs | Branded packs | All packs† | Plain packs | Branded packs | |
| Total N | 1164 | 1112 | 907 | 788 | 33 | 940 | 854 | 43 |
| Orientation (%) | ||||||||
| Face-up | 81.4 | 85.2 | 67.5 | 74.0 | 84.8 | 82.0 | 85.7 | 86.0 |
| Face-down | 8.0 | 8.4 | 11.7 | 12.9 | 12.1 | 7.2 | 7.7 | 4.7 |
| Standing | 2.4 | 2.5 | 3.7 | 4.2 | 0.0 | 2.1 | 2.1 | 2.3 |
| Concealed | 3.8 | 4.0 | 9.7 | 8.9 | 3.0 | 5.0 | 4.4 | 7.0 |
| External case | 1.2 | – | 3.5 | – | – | 1.9 | – | – |
| Undetermined | 3.3 | – | 3.9 | – | – | 1.7 | – | – |
*At pre-plain packaging, ‘Branded packs’ excludes packs in external cases and undetermined orientations, which would have been recorded as an unknown packaging type in the post-plain packaging phases. This means that the three phases have equivalent denominators.
†At post-plain packaging, ‘All packs’ includes plain and branded packs as well as packs of unknown type (early post-PP: n=86; 1 year post-PP: n=43). Of these unknown type packs, the majority were coded as having an undetermined orientation or were in an external case. Some were concealed, and a small number (2 in early post-plain packaging and 3 in 1 year post-plain packaging) had valid data for pack orientation but missing data for the pack type variable.
PP, plain packaging.