Table 1

Comparison of website access and product characteristics among industry, acquired and independent e-cigarette brand websites

BrandWebsite access restrictionsOnline salesAdvanced systems*DisposablesNicotine freeFlavours
Industry brands
 MarkTen21+✓ (eg, fusion)
 Vuse21+ (registration required)✓ (eg, berry, crema)
Acquired brands
 Blu18+✓ (eg, cherry crush, vivid vanilla)
 Green Smoke18+✓ (eg, mocha mist, smooth cream)
 Logic18+
Independent brands
 21st Century SmokeNone
 Faze Vapor18+✓ (eg, chocolate, cherry)
 Fin18+✓ (eg, blueberry, vanilla)
 Metro/East Indies Hookah18+✓ (eg, blueberry, grape)
 Mistic/Haus18+✓ (eg, apple, cherry)
 NJOY18+✓ (eg, wild berry, peach tea)
  • Tobacco and menthol were not considered flavours. All websites were reviewed on 2 October 2015.

  • *Advanced systems were defined as having two or more of the following characteristics: (1) voltage control by user, (2) refillable with e-liquid and (3) non-cigarette appearance.