Smokers’ beliefs about their usual cigarette brand: International Tobacco Control (ITC) China (wave 3 weighted percentages)
| Factor | Overall (N=5166) (%) | ‘Light/low tar’ cigarette smokers (n=3829) (%) | ‘Regular’ cigarette smokers (n=1050) (%) | ‘Don't know brand type’ cigarette smokers (n=287) (%) |
|---|---|---|---|---|
| My brand is smoother | χ2 (df=10)=256.86, p<0.001 | |||
| Strongly disagree | 2.6 | 2.3 | 4.1 | 1.5 |
| Disagree | 23.8 | 21.1 | 34.6 | 21.9 |
| Neutral | 15.7 | 13.9 | 21.1 | 20.3 |
| Agree | 50.5 | 55.7 | 33.4 | 40.9 |
| Strongly agree | 2.3 | 2.6 | 1.9 | 0.5 |
| Don't know | 5.1 | 4.5 | 4.8 | 15.0 |
| My brand | χ2 (df=6)=284.64, p<0.001 | |||
| No different | 60.4 | 58.8 | 66.9 | 59.5 |
| A little less harmful | 28.3 | 32.6 | 16.1 | 13.6 |
| A little more harmful | 4.0 | 3.0 | 8.0 | 3.6 |
| Don't know | 7.3 | 5.6 | 9.0 | 23.3 |