Rates of snus awareness and receptivity as a function of smoking status and gender
| All | Male | Female | ||||
|---|---|---|---|---|---|---|
| Per cent | CI | Per cent | CI | Per cent | CI | |
| Aware of snus | ||||||
| Total | 27.0 | (19.7 to 35.9%) | 34.8 | (23.2 to 48.6%) | 19.4 | (10.7 to 32.5%) |
| Smoker | 59.9 | (50.7 to 68.4%) | 62.3 | (50.9 to 72.4%) | 56.0 | (41.0 to 70.0%) |
| Former smoker | 41.5 | (23.4 to 62.2%) | 55.3 | (31.2 to 77.1%) | 18.0 | (7.2 to 38.3%) |
| Never smoker | 18.0 | (10.3 to 29.6%) | 23.7 | (11.9 to 41.8%) | 13.2 | (4.7 to 31.7%) |
| Tried snus | ||||||
| Total | 6.1 | (4.4 to 8.5%) | 10.9 | (7.5 to 15.6%) | 1.5 | (0.8 to 2.7%) |
| Smoker | 21.2 | (16.3 to 27.1%) | 29.9 | (22.7 to 38.1%) | 8.5 | (4.4 to 15.7%) |
| Former smoker | 6.2 | (4.0 to 9.5%) | 9.8 | (6.0 to 15.5%) | 1.7 | (0.5 to 5.2%) |
| Never smoker | 2.4 | (0.9 to 6.3%) | 5.0 | (1.8 to 13.4%) | 0.2 | (0.0 to 1.1%) |
| Ever used snus* | ||||||
| Total | 2.4 | (1.2 to 4.9%) | 4.6 | (2.2 to 9.6%) | 0.3 | (0.1 to 0.7%) |
| Smoker | 5.7 | (3.1 to 10.3%) | 9.0 | (4.7 to 16.4%) | 0.9 | (0.2 to 3.4%) |
| Former smoker | 2.7 | (1.4 to 5.1%) | 3.8 | (1.8 to 7.7%) | 1.4 | (0.4 to 5.3%) |
| Never smoker | 1.6 | (0.4 to 6.7%) | 3.4 | (0.8 to 14.0%) | – | –† |
| Currently use snus‡ | ||||||
| Total | 0.5 | (0.2 to 1.2%) | 1.0 | (0.4 to 2.4%) | 0.1 | (0.0 to 0.6%) |
| Smoker | 2.5 | (0.9 to 6.5%) | 4.2 | (1.6 to 10.7%) | 0.0 | (0.0 to 0.0%) |
| Former smoker | 0.7 | (0.2 to 2.6%) | 0.6 | (0.1 to 4.3%) | 0.7 | (0.1 to 4.7%) |
| Never smoker | 0.0 | (0.0 to 0.1%) | 0.1 | (0.0 to 0.2%) | – | –† |
*Used at least 20 pouches.
†Estimates could not be made as no cases were found.
‡Used at least 20 pouches and used in the past 30 days.