Table 2

Participant demographic characteristics of final sample

Control (n=157)Flavoured ads (n=166)Non-flavoured ads (n=148)Total (n=471)
Age—M (SD)13.13 (1.43)13.10 (1.47)13.27 (1.47)13.06 (1.48)
Gender—female, % (n)45.9 (72)51.2 (85)47.3 (70)48.2 (227)
Ethnicity—white, % (n)75.2 (118)80.1 (133)81.1 (120)78.8 (371)