Demographic characteristics of smoker and non-smoker samples, 2013 Tips evaluation
| Characteristic | Cigarette smokers | Non-smokers | ||||||
|---|---|---|---|---|---|---|---|---|
| Unweighted (%)* | Weighted (%)† | Unweighted (%)* | Weighted (%)† | |||||
| Standard-dose markets (n=2525) | Higher-dose markets (n=3208) | Standard-dose markets (n=2525) | Higher-dose markets (n=3208) | Standard-dose markets (n=1476) | Higher-dose markets (n=1367) | Standard-dose markets (n=1476) | Higher-dose markets (n=1367) | |
| Age | ||||||||
| 18–24 | 5.5 | 3.8 | 13.5 | 13.5 | 7.6 | 4.7 | 13.5 | 13.5 |
| 25–34 | 16.4 | 10.3 | 17.0 | 17.0 | 15.1 | 12.4 | 17.0 | 17.0 |
| 35–54 | 40.6 | 43.1 | 35.7 | 35.7 | 33.8 | 31.7 | 35.7 | 35.7 |
| 55+ | 37.5 | 42.8§ | 33.8 | 33.8 | 43.5 | 51.2§ | 33.8 | 33.8 |
| Gender | ||||||||
| Male | 36.2 | 30.6 | 48.7 | 48.7 | 40.9 | 36.9 | 48.7 | 48.7 |
| Female | 63.8 | 69.4§ | 51.3 | 51.3 | 59.1 | 63.1‡ | 51.3 | 51.3 |
| Race/ethnicity | ||||||||
| White, non-Hispanic | 79.1 | 84.9 | 74.1 | 74.1 | 80.0 | 82.9 | 74.1 | 74.1 |
| Black, non-Hispanic | 6.8 | 5.1 | 11.0 | 11.0 | 5.3 | 5.9 | 11.0 | 11.0 |
| Hispanic | 7.9 | 4.9 | 9.9 | 9.9 | 9.1 | 6.0 | 9.9 | 9.9 |
| Other, non-Hispanic | 6.1 | 5.1§ | 4.9 | 4.9 | 5.6 | 5.2‡ | 4.9 | 4.9 |
| Educational attainment | ||||||||
| Less than high school | 7.5 | 6.5 | 14.8 | 14.8 | 3.7 | 5.0 | 14.8 | 14.8 |
| High school graduate | 26.2 | 25.8 | 31.1 | 31.1 | 21.8 | 19.2 | 31.1 | 31.1 |
| Some college | 47.2 | 47.5 | 31.6 | 31.6 | 33.7 | 36.2 | 31.6 | 31.6 |
| College graduate or more | 19.2 | 20.2 | 22.5 | 22.5 | 40.9 | 39.7 | 22.5 | 22.5 |
| Annual household income | ||||||||
| Less than $20 000 | 25.0 | 22.8 | 23.6 | 23.2 | 12.7 | 12.6 | 14.7 | 15.1 |
| $20 000–$49 999 | 37.4 | 37.8 | 31.2 | 31.6 | 30.5 | 31.2 | 28.2 | 29.3 |
| $50 000–$99 999 | 30.2 | 30.5 | 36.1 | 32.2 | 37.0 | 38.3 | 38.0 | 38.4 |
| $100 000 or more | 7.4 | 8.9 | 9.1 | 12.9‡ | 19.8 | 18.0 | 19.0 | 17.2 |
| TV hours per day | ||||||||
| 1 or more hours | 89.1 | 89.6 | 87.3 | 87.4 | 85.3 | 90.6§ | 86.9 | 88.9 |
| Children in the household | ||||||||
| 1 or more | 33.6 | 31.0‡ | 37.4 | 36.9 | 31.2 | 28.1 | 35.8 | 37.2 |
| Has a chronic condition, non-mental | ||||||||
| Yes | 71.5 | 79.5§ | 67.1 | 71.2 | 70.3 | 79.0§ | 63.4 | 69.3 |
| Has a mental health condition | ||||||||
| Yes | 32.1 | 34.7‡ | 28.2 | 32.2‡ | 20.7 | 22.2 | 17.7 | 22.2 |
| Another smoker in the household | ||||||||
| Yes | 44.8 | 46.4 | 46.2 | 49.0 | 10.4 | 16.6§ | 10.8 | 15.7‡ |
*Unweighted statistics represent raw proportions of each characteristic in the sample.
†Weighted statistics represented adjusted proportions that have been weighted to reflect US Census benchmarks of the population in the higher-dose markets and standard-dose markets.
‡p<0.05.
§p<0.01, respectively, for statistically significant difference between higher-dose markets and standard-dose markets.
Tips, Tips From Former Smokers; TV, television.