Characteristics of influencer and regular user tweets
| Tweet type | Total | Influencer tweets (≥1000 followers) | Regular user tweets (<1000 followers) |
|---|---|---|---|
| LCC tweets | 4 372 293 | 1 035 515 (23%) | 3 336 778 (77%) |
| Users | 1 849 322 | 318 893 (17%) | 1 530 429 (83%) |
| Reach | 2 379 854 236 | 1 868 926 085 (79%) | 510 928 151 (21%) |
| Mentions | |||
| Brands | 300 813 (7%) | 88 256 (9%) | 212 557 (6%) |
| Promotions | 113 637 (3%) | 33 845 (3%) | 79 792 (2%) |
| Marijuana | 3 636 176 (83%) | 817 732 (79%) | 2 818 444 (85%) |
| Retweets | 2 121 928 (49%) | 444 311 (43%) | 1 677 617 (50%) |
| Memes | 1 276 834 (29%) | 232 897 (23%) | 1 043 937 (31%) |
LCC, little cigar and cigarillo.