Table 3

Demographic factors associated with the top three flavour types used with electronic cigarettes in the past 30 days among past 30-day users of flavoured e-cigarettes, by specific flavour (n=2146)

 Fruit flavour*Menthol/mint flavour*Candy, chocolate or other sweet flavour*
n% (95% CI)p Value†n% (95% CI)p Value†n% (95% CI)p Value†
Overall95144.9 (42.2 to 47.7)95743.9 (41.1 to 46.7)51525.7 (23.4 to 28.3)
Gender0.3980.0680.559
 Male50645.9 (42.1 to 49.7)47241.6 (38.0 to 45.4)27726.5 (23.2 to 30.0)
 Female43543.5 (39.5 to 47.6)47846.8 (42.7 to 51.0)23525.0 (21.6 to 28.8)
Age group (years)0.001<0.001
 18–2429450.9 (45.7 to 56.1)19837.1 (32.1 to 42.3)16131.1 (26.5 to 36.1)
 25–2915147.4 (40.1 to 54.8)12346.2 (38.8 to 53.8)8127.7 (21.5 to 34.8)
 30–4426644.6 (39.6 to 49.8)24741.0 (36.1 to 46.1)16326.8 (22.6 to 31.5)
 45–6419735.0 (30.2 to 40.1)31856.0 (50.8 to 61.0)9115.0 (11.8 to 18.9)
 65+3732.9 (22.0 to 46.0)6658.7 (45.9 to 70.4)16§
Race/ethnicity0.004<0.001<0.001
 White, Non-Hispanic69247.8 (44.5 to 51.1)64643.7 (40.4 to 47.0)35125.8 (23.0 to 28.8)
 Black, Non-Hispanic5029.1 (22.0 to 37.4)11563.3 (54.7 to 71.2)2211.1 (6.9 to 17.4)
 Hispanic9244.3 (35.2 to 53.8)8638.4 (29.8 to 47.8)5426.4 (19.4 to 34.9)
 Other, Non-Hispanic¶10442.9 (35.2 to 50.9)9335.7 (28.5 to 43.7)7933.3 (26.1 to 41.3)
Annual household income (US$)0.3850.9090.177
 <20 0009338.2 (30.5 to 46.5)11646.6 (38.3 to 55.0)6128.2 (20.7 to 37.1)
 20 000–49 99929644.1 (39.1 to 49.2)29944.8 (39.7 to 49.9)15225.4 (21.2 to 30.2)
 50 000–99 99923846.3 (40.6 to 52.0)21342.1 (36.4 to 48.0)12124.5 (19.8 to 29.9)
 ≥100 00010244.0 (36.2 to 52.1)10844.4 (36.7 to 52.2)4418.9 (13.8 to 25.4)
 Unspecified22248.1 (42.6 to 53.6)22143.1 (37.7 to 48.5)13729.2 (24.6 to 34.4)
Education0.2960.5990.401
 Less than high school7938.3 (29.9 to 47.4)7040.5 (31.5 to 50.1)4926.9 (19.6 to 35.7)
 High school diploma/GED31744.8 (40.1 to 49.5)31745.3 (40.7 to 50.1)20328.3 (24.3 to 32.7)
 Some college38346.5 (42.4 to 50.7)39342.7 (38.7 to 46.9)18323.8 (20.2 to 27.7)
 Bachelor's degree or higher15947.0 (40.5 to 53.5)16746.6 (40.1 to 53.1)7623.7 (18.3 to 30.1)
US census region<0.001<0.0010.014
 Northeast10637.9 (30.6 to 45.9)17062.6 (55.0 to 69.7)6120.0 (14.6 to 26.6)
 Midwest19243.1 (37.5 to 48.8)21148.2 (42.4 to 54.0)8820.6 (16.3 to 25.6)
 South31840.2 (36.0 to 44.5)37845.9 (41.6 to 50.3)19528.0 (24.1 to 32.2)
 West33557.2 (51.5 to 62.7)19828.3 (23.8 to 33.4)17129.1 (24.4 to 34.3)
Sexual orientation0.2900.4640.425
 Heterosexual/straight77443.8 (40.8 to 46.9)78544.4 (41.3 to 47.5)41224.9 (22.4 to 27.7)
 Lesbian, gay or bisexual7150.8 (39.8 to 61.7)7246.0 (35.3 to 57.0)4031.3 (21.5 to 43.0)
 Unspecified10648.8 (41.0 to 56.8)10039.2 (31.8-47.1)6327.7 (21.3 to 35.1)
Cigarette smoking status<0.001<0.0010.028
 Current smoker53439.4 (36.0 to 42.9)66748.1 (44.5 to 51.6)29623.4 (20.5 to 26.6)
 Recent former smoker15252.2 (45.1 to 59.2)11441.2 (34.5 to 48.4)6724.3 (18.7 to 31.0)
 Long-term former smoker8452.8 (43.5 to 62.0)7939.2 (30.7 to 48.5)4931.7 (23.4 to 41.4)
 Never smoker17556.6 (49.4 to 63.5)9131.3 (24.8 to 38.6)9933.2 (26.9 to 40.2)
  • *Flavoured e-cigarette users were allowed to report the use of more than one flavour and thus, proportions of specific flavour used may add to >100%.

  • †p Value based on Satterthwaite-adjusted Wald χ2.

  • ‡p Value not presented due to unstable estimates for one or more demographic groups.

  • §The relative SE was ≥30% or denominator <50.

  • ¶Other, Non-Hispanic includes Asian, Non-Hispanic; Native Hawaiian or Other Pacific Islander, Non-Hispanic; American Indian or Alaska Native, Non-Hispanic; Multiracial, Non-Hispanic and Other race, Non-Hispanic.

  • GED, general education development certificate; n, unweighted number of specific flavour users.