Table 4

Risk perceptions of LCC flavours among young and middle-aged adult current cigarette smokers, aged 18–44, USA (n=964)

Total (n=964)p ValueMales (n=573)p ValueFemales (n=392)p ValueWhite (n=352)p ValueBlack/African-American (n=299)p ValueHispanic/Latino (n=313)p Value
CUNFCUNFCUNFCUNFCUNFCUNF
Risk perceptions for flavour additives 
Menthol****************
 As harmful58.548.643.760.044.242.554.155.546.261.959.782.452.440.243.058.853.634.2
 Less harmful4.05.310.33.93.612.74.97.95.72.99.41.63.63.614.96.65.09.2
 More harmful19.718.030.519.221.930.420.311.930.516.525.87.621.211.825.524.321.940.1
 Don't know17.728.215.516.930.414.418.924.817.618.75.18.422.944.416.510.319.516.5
Clove********
 As harmful60.750.647.263.546.847.257.056.547.265.459.782.350.541.840.262.857.643.4
 Less harmful5.54.89.12.82.99.79.17.97.83.39.40.010.12.714.24.75.07.6
 More harmful14.614.028.315.016.127.914.110.929.111.314.69.315.311.222.620.217.937.5
 Don't know19.230.515.418.734.315.219.824.815.819.916.48.424.244.423.012.319.511.5
Spice*********
 As harmful63.049.448.664.946.848.760.453.248.569.659.771.148.541.844.066.153.546.3
 Less harmful4.27.010.31.92.911.87.213.07.33.39.40.08.62.512.01.011.811.7
 More harmful14.113.426.115.215.625.012.710.228.27.514.620.520.210.621.820.416.630.8
 Don't know18.730.215.018.034.714.519.723.516.019.616.48.422.745.122.212.418.111.2
Candy*******
 As harmful62.151.758.165.147.254.458.058.765.467.664.190.248.042.346.566.657.458.6
 Less harmful7.24.87.33.82.98.711.77.64.74.69.40.014.62.512.04.25.05.7
 More harmful10.413.021.611.515.625.59.08.913.97.610.21.412.710.823.813.418.125.2
 Don't know20.330.512.919.634.311.421.324.815.920.216.48.424.744.417.715.919.510.5
Fruit******
 As harmful59.852.055.163.147.751.255.458.862.966.566.890.245.340.951.162.757.449.1
 Less harmful8.25.38.85.33.79.812.17.77.06.29.40.015.63.512.24.05.18.6
 More harmful12.914.423.813.414.328.712.314.514.17.95.41.413.116.018.622.417.933.6
 Don't know19.028.312.218.234.310.320.219.015.919.416.48.426.139.618.110.819.68.6
Chocolate******
 As harmful62.150.352.466.146.645.856.856.165.867.059.779.047.341.546.968.857.149.7
 Less harmful7.04.911.13.72.913.711.47.95.75.29.40.013.92.516.63.15.49.7
 More harmful12.316.220.512.615.824.511.816.912.48.414.612.614.415.818.417.318.024.1
 Don't know18.628.616.017.634.716.020.019.116.019.416.48.424.440.218.010.819.516.4
Alcohol********
 As harmful61.946.751.463.946.051.959.247.850.464.864.588.653.738.847.865.446.644.4
 Less harmful3.54.67.12.42.68.44.97.64.33.39.40.05.82.210.41.15.06.3
 More harmful15.520.027.514.917.126.316.324.529.812.09.83.017.319.624.220.527.436.3
 Don't know19.128.714.118.834.313.419.520.115.419.916.48.423.139.517.513.121.013.0
  • All analyses used weighted data. Complex sampling procedures were used to adjust for sampling in all analyses.

  • ***p<0.001, **p<0.01, *p<0.05.

  • C, cigarette; F, flavoured LCC users; non-LCC users; LCC, little cigar and cigarillo; UN, unflavoured LCC users.