Characteristics of current cigarette smokers by brand preference (other brands vs American Spirit) (n=10 565)
| Total Unweighted (n=10 565) | Other brands Unweighted (n=10 317) | American Spirit Unweighted (n=248) | |||||
|---|---|---|---|---|---|---|---|
| %* | 95% CI | %* | 95% CI | %* | 95% CI | p Value† | |
| Overall | 97.66 | 2.34 | |||||
| Sociodemographics | |||||||
| Age | 0.020 | ||||||
| 18–34 | 39.95 | (38.80 to 41.12) | 39.76 | (38.64 to 40.88) | 48.15 | (40.83 to 55.55) | |
| Over 34 | 60.05 | (58.88 to 61.20) | 60.24 | (59.12 to 61.36) | 51.85 | (44.45 to 59.17) | |
| Gender | 0.168 | ||||||
| Male | 55.16 | (53.99 to 56.34) | 55.06 | (53.88 to 56.23) | 59.63 | (53.04 to 65.88) | |
| Female | 44.84 | (43.66 to 46.01) | 44.94 | (43.77 to 46.12) | 40.37 | (34.12 to 46.96) | |
| Race | 0.002 | ||||||
| Non-White | 22.56 | (21.45 to 23.71) | 22.81 | (21.69 to 23.97) | 12.04 | (7.68 to 18.39) | |
| White | 77.44 | (76.29 to 78.55) | 77.19 | (76.03 to 78.31) | 87.96 | (81.61 to 92.32) | |
| Hispanic ethnicity | 0.470 | ||||||
| Non-Hispanic | 88.42 | (87.71 to 89.10) | 88.39 | (87.64 to 89.10) | 89.87 | (85.54 to 93.01) | |
| Hispanic | 11.58 | (10.90 to 12.29) | 11.61 | (10.90 to 12.36) | 10.13 | (6.99 to 14.46) | |
| Highest education completed | <0.0001 | ||||||
| Less than college | 54.3 | (26.66 to 29.28) | 28.26 | (26.96 to 29.61) | 14.73 | (10.68 to 19.96) | |
| At least some college | 45.7 | (44.34 to 47.06) | 45.01 | (43.69 to 46.33) | 74.66 | (68.53 to 79.94) | |
| Sexual identity | 0.000 | ||||||
| Heterosexual | 92.51 | (91.92 to 93.06) | 92.72 | (92.10 to 93.30) | 83.87 | (76.52 to 89.24) | |
| Lesbian, gay, bisexual, ‘other,’ or ‘questioning’ | 7.49 | (6.94 to 8.08) | 7.28 | (6.70 to 7.90) | 16.13 | (10.76 to 23.48) | |
| Tobacco/substance use | |||||||
| Mean number of cigarettes smoked per day (SE)ठ| 5.81 (0.45) | (4.91 to 6.71) | 5.90 (0.48) | (4.95 to 6.84) | 3.90 (0.52) | (2.88 to 4.92) | 0.191 |
| Past 30-day marijuana use | <0.0001 | ||||||
| No | 80.70 | (79.67 to 81.69) | 81.05 | (80.06 to 82.01) | 65.78 | (58.62 to 72.30) | |
| Yes | 19.30 | (18.31 to 20.33) | 18.95 | (17.99 to 19.94) | 34.22 | (27.70 to 41.38) | |
| Past 30-day alcohol use | <0.0001 | ||||||
| No | 41.55 | (40.33 to 42.79) | 41.98 | (4076 to 43.21) | 23.97 | (18.56 to 30.37) | |
| Yes | 58.45 | (57.21 to 59.67) | 58.02 | (56.79 to 59.24) | 76.03 | (69.63 to 81.44) | |
| Tobacco harm perceptions | |||||||
| Perception that own brand of cigarettes is less harmful vs other brands | <0.0001 | ||||||
| No | 90.41 | (89.75 to 91.04) | 91.72 | (91.06 to 92.34) | 36.07 | (29.44 to 43.28) | |
| Yes | 9.59 | (8.96 to 10.25) | 8.28 | (7.66 to 8.94) | 63.93 | (56.72 to 70.56) | |
| Frequency of thoughts about harm of your tobacco use | 0.000 | ||||||
| Never/rarely | 33.12 | (32.05 to 34.21) | 33.42 | (32.35 to 34.50) | 20.89 | (15.94 to 26.88) | |
| Sometimes | 31.38 | (30.35 to 32.43) | 31.34 | (30.30 to 32.40) | 33.02 | (27.57 to 38.98) | |
| Often/very | 35.5 | (34.32 to 36.69) | 35.24 | (34.06 to 36.45) | 46.09 | (39.06 to 53.28) | |
| Mental, behavioural and physical health | |||||||
| GAIN internalising scale categorical | 0.006 | ||||||
| Low | 54.10 | (52.76 to 55.43) | 54.22 | (52.87 to 55.58) | 48.97 | (42.68 to 55.30) | |
| Moderate | 24.24 | (23.30 to 25.21) | 24.32 | (23.37 to 25.28) | 21.12 | (16.37 to 26.81) | |
| High | 21.66 | (20.66 to 22.69) | 21.46 | (20.44 to 22.51) | 29.91 | (24.82 to 35.54) | |
| GAIN externalising scale categorical | 0.006 | ||||||
| Low | 72.13 | (71.21 to 73.03) | 72.35 | (71.42 to 73.26) | 63.00 | (56.51 to 69.06) | |
| Moderate | 23.97 | (23.08 to 24.88) | 23.76 | (22.86 to 24.69) | 32.36 | (26.82 to 38.45) | |
| High | 3.9 | (3.51 to 4.35) | 3.89 | (3.47 to 4.35) | 4.63 | (2.67 to 7.91) | |
| GAIN substance use scale categorical | 0.089 | ||||||
| Low | 72.64 | (71.57 to 73.68) | 72.81 | (71.72 to 73.87) | 65.38 | (58.48 to 71.68) | |
| Moderate | 17.79 | (17.09 to 18.51) | 17.68 | (16.99 to 18.40) | 22.2 | (16.61 to 29.03) | |
| High | 9.57 | (8.90 to 10.29) | 9.50 | (8.82 to 10.24) | 12.42 | (8.32 to 18.15) | |
| Overall health | 0.013 | ||||||
| Poor | 4.3 | (3.84 to 4.82) | 4.34 | (3.87 to 4.86) | 2.7 | (0.88 to 7.96) | |
| Fair | 17.67 | (16.95 to 18.40) | 17.86 | (17.15 to 18.59) | 9.54 | (6.26 to 14.28) | |
| Good | 41.82 | (40.78 to 42.87) | 41.85 | (40.77 to 42.93) | 40.72 | (33.79 to 48.05) | |
| Very good | 27.05 | (26.12 to 27.99) | 26.88 | (25.94 to 27.85) | 33.75 | (26.51 to 41.85) | |
| Excellent | 9.17 | (8.55 to 9.82) | 9.07 | (8.45 to 9.73) | 13.29 | (9.24 to 18.75) | |
Cell counts are below minimum disclosure protection requirements.
*Weighted column percentages.
†p Values are from Pearson's χ2 tests of independence, unless otherwise specified.
‡Current use is defined as reporting use ‘some days’ or ‘everyday’.
§p Values are from Student's t-test.
GAIN, Global Appraisal of Individual Needs—Short Screener.