Table 3

Correlation matrix for state antismoking advertisement themes

Efficacy appealHealth consequences to othersHealth consequences to selfAnti-industry appealIrrationality/ addiction appeal
Efficacy appeal1
Health consequences to others0.66621
Health consequences to self0.79170.81931
Anti-industry appeal0.73090.65240.57561
Irrationality/addiction appeal0.73590.56410.51380.49481