Table 2

Friedman test mean consumer rankings of the Pictorial Warnings

Brief Worry Scale about Smoking (BWS) Scale*
KSA sample
(n=111)		USA sample
(n=115)
Image number (origin)Mean rank ‘range 3.63–6.97’Image number (origin)Mean rank ‘range 4.09–6.33’
Image 6 (GCC)3.63 Image 6 (GCC)4.09
Image 4 (GCC)4.27 Image 5 (GCC)4.42
Image 7 (UK)4.54 Image 7 (UK)4.53
Image 5 (GCC)4.66 Image 4 (GCC)4.69
Image 2 (AU)4.7 Image 2 (AU)4.88
Image 3 (AU)5.07 Image 3 (AU)5.22
Image 8 (UK)5.49 Image 8 (UK)5.3
Image 1(AU)5.68 Image 1 (AU)5.54
Image 9 (UK)6.97 Image 9 (UK)6.33
Self-Assessment Manikin (SAM) Scale†
Image 6 (GCC)3.31 Image 6 (GCC)3.73
Image 4 (GCC)3.82 Image 4 (GCC)4.63
Image 5 (GCC)4.51 Image 7 (UK)4.68
Image 2 (AU)4.94 Image 2 (AU)4.80
Image 7 (UK)4.96 Image 5 (GCC)4.84
Image 3 (AU)5.31 Image 1 (AU)5.12
Image 8 (UK)5.54 Image 3 (AU)5.39
Image 1 (AU)5.70 Image 8 (UK)5.52
Image 9 (UK)6.91 Image 9 (UK)6.28

  • *The BWS scale: Larger scores indicate a stronger worry about smoking.

  • †The SAM scale: Larger scores mean that the image has a stronger emotional effect.

  • AU, Australia; GCC, Gulf Cooperation Council; KSA, Kingdom of Saudi Arabia.