Smokers' responses to television advertisements about the serious harms of tobacco use: pre-testing results from 10 low- to middle-income countries
Melanie Wakefield, Megan Bayly, Sarah Durkin, Trish Cotter, Sandra Mullin, Charles Warne, for the International Anti-Tobacco Advertisement Rating Study Team
Tobacco Control Jan 2013, 22 (1) 24-31; DOI: 10.1136/tobaccocontrol-2011-050171