Elsevier

Preventive Medicine

Volume 32, Issue 3, March 2001, Pages 284-294
Preventive Medicine

Regular Article
A Computer Simulation Model of Mass Media Interventions Directed at Tobacco Use

https://doi.org/10.1006/pmed.2000.0808Get rights and content

Abstract

Objectives. The goal of this study was to develop a simulation model to examine the effects of tobacco control mass media interventions on smoking rates and smoking-attributable deaths.

Methods. The model projects the number of smokers and smoking-related deaths. Based on empirical and theoretical research, the effects of media interventions, varying in magnitude and duration, directed at all smokers and directed specifically at youth under age 18 are modeled.

Results. The model predicts that sustained media interventions of sufficient magnitude and duration directed at all smokers have the potential to substantially reduce the number of smokers and premature deaths, with the effects growing over time. For the same expenditures, youth interventions would appear to have smaller and more delayed effects.

Conclusions. Media interventions, particularly those targeted at the general population and of sufficient scale and duration, have the ability to substantially reduce smoking rates and save lives, but their effects are likely to depend on how they are implemented.

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  • Cited by (0)

    Development of this simulation model was funded by the Substance Abuse and Mental Health Services Administration, U.S. Department of Health and Human Services.

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    To whom reprint requests should be addressed at 14403 Sylvan Glade Drive, North Potomac, MD 20878. Fax: (301) 984-6559. E-mail: [email protected].

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