Pharmaceutical container labels: enhancing preference perceptions with alternative designs and pictorials☆
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2015, Journal of Safety ResearchCitation Excerpt :In particular, Boelhouwer, Davis, Franco-Watkins, Dorris, and Lungu (2013) showed that the addition of pictograms to safety data sheets and product labels may improve the communication of safety information for both naïve and expert users. Dowse and Ehlers (2005) found that incorporating pictograms on medicine labels contribute positively to both understanding and adherence to safety rules, and in their study on pharmaceutical labels, Kalsher, Wogalter, and Racicot (1996) found that both undergraduates and older adults preferred labels with pictograms. However, different studies have reported that many pictograms currently in use are poorly understood (Duarte & Rebelo, 2005; Liu, Zhong, & Xing, 2005; Rubbiani, 2010).
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Portions of this paper were presented at the Human Factors and Ergonomics 38th Annual meeting in October 1994 in Nashville. TN.