The use of flavor in cigarette substitutes

https://doi.org/10.1016/0376-8716(90)90122-UGet rights and content

Abstract

Cigarette smokers identify flavor as an important factor in the pleasure derived from smoking and for their choice of cigarette brand. The issue of cigarette flavor has received a great deal of study by cigarette manufacturers but relatively little by academic investigators. The paucity of literature is particularly acute in terms of the importance of flavor in cigarette substitutes, which are used to help people to reduce or quit smoking. In the current study, five different types of flavors added to a plastic cigarette substitute were assessed in experienced smokers. There were two menthol-like flavors and three tobacco-like flavors. Two groups of smokers were tested: menthol smokers and “regular” (non-menthol) smokers. Both types of smokers liked the two menthol flavors significantly more than placebo and rated the menthol flavors and the cigarette flavor as significantly more satisfying than placebo. Craving was differentially reduced in the two groups of smokers. Menthol smokers showed a small reduction in craving with the placebo, with a significant enhancement of this reduction seen with the addition of the “EZ Quit” menthol flavor.

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    Citation Excerpt :

    According to the World Health Organization Framework Convention on Tobacco Control (WHO-FCTC), tobacco product attractiveness should be considered when taking regulatory measures, as tobacco products are commonly made to be attractive in order to encourage their use (Henningfield et al., 2011; WHO-FCTC, 2012). Smokers identify taste and aroma as important factors in the pleasure derived from smoking and for their choice of cigarette brand (DiFranza et al., 1994; Leatherdale et al., 2009; Levin et al., 1990; Talhout et al., 2009). For instance, the sweetness of cigarette smoke appeared closely related to satisfaction and pleasantness (Jaffe and Glaros, 1986).

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