The effect of plain packages on the perception of cigarette health warnings*
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Cited by (56)
Plain packaging and public health: The case of tobacco
2013, Journal of Business ResearchCitation Excerpt :After an overview of key research to date on plain packs and how color affects consumer responses, the results of an exploratory qualitative study are presented and discussed. Existing research on plain packaging indicates a greater recall rate for health warnings on plain packs than on current packs (Beede & Lawson, 1992; Goldberg, Liefield, Madill, & Vredenburg, 1999). Plain packs are also detrimental to a smoker's image as they render the latter less cool, less attractive, less friendly and older (Germain, Wakefield, & Durkin, 2010; Madill-Marshall, Goldberg, Gorn, Liefeld, & Vredenburg, 1996; Wakefield, Germain, & Durkin, 2008).
Graphic warning labels on plain cigarette packs: Will they make a difference to adolescents?
2012, Social Science and MedicineCitation Excerpt :Early studies were conducted to assess the impact of plain packaging on smoking behaviours, particular among young people. This work was conducted during in the absence of graphic warning labels (please edit the start of this sentence) and during a period when smoking denormalisation strategies were not common (Beede & Lawson, 1992; Rootman & Flay, 1995). This work identified that plain packaging held promise as a mechanism for promoting smoking cessation (quit attempts) and curtailing smoking uptake.
The Social Cost of International Investment Agreements: The Case of Cigarette Packaging
2018, Ethics and International AffairsFounding a global human rights culture for trade marks
2023, Founding a Global Human Rights Culture for Trade MarksThe effectiveness of plain packaging in discouraging tobacco consumption in Australia
2020, Nature Human Behaviour
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This research was supported by a grant from the New Zealand Department of Health.