Pakistan is fast becoming an adventure playground for young tobacco advertisers. After the massive media coverage surrounding BAT's floating cigarette ad (or “ocean going yacht”) visiting Karachi last year (Tobacco Control2000;9:361), the country continues to be subjected to a barrage of new advertisements. In cities, pop music is all the rage with youth, and thus a perfect way for cigarette brand promotions to infect them with misleading associations, while on television, a song is sponsored by a cigarette company every day. On one night earlier this year, all …