Statistics from Altmetric.com
Redheads are the largest selling brand of matches in Australia. The famous red haired woman logo first appeared on their matchboxes in 1946 and has gone through several incarnations since. The Australian manufacturing company was taken over by the tobacco company Swedish Match in 1998. Swedish Match's website (http://www.swedishmatch.com/eng/) shows the company manufactures nasal and oral snuff, and cigars, pipe tobacco, and matches.
If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.