Statistics from Altmetric.com
Caught red-handed in January last year developing its anonymous City Gorilla website promoting the most “happening, cool nightclubs in town” (as the youthful target audience might put it), which just happen to be stuffed with British American Tobacco (BAT) cigarette brands (Tobacco Control 2001;10:92), the British based transnational tobacco company has been found out again. Once more the promotional tool it was secretly developing is a website that looks like an independent guide to bars and nightclubs in European cities.
A previously confidential internal memorandum revealed that www.citygobo.com was set up by BAT to encourage people to attend venues where it sells and promotes cigarettes. The …
If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.