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  • Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising

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Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising

Abstract

Through third party advertising of events such as Formula One and CART auto racing, tobacco brand names continue to attain visibility to a vast audience

  • sponsorship
  • promotion
  • co-sponsorship
  • co-branding
  • partnerships
  • sports
  • marketing
  • auto racing

https://doi.org/10.1136/tc.11.2.146

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