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My pack is cuter than your pack
  1. M Wakefield,
  2. T Letcher
  1. Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, Victoria, Australia
  1. Correspondence to:
 Dr Melanie Wakefield, Centre for Behavioural Research in Cancer, Cancer Control Research Institute, The Cancer Council Victoria, 1 Rathdowne Street, Carlton South, Victoria 3053, Australia:
 melanie.wakefield{at}cancervic.org.au

Abstract

Faced with bans on advertising, the tobacco companies are looking to new, more subtle ways of maintaining their brands' profile in the public eye

  • packaging
  • advertising
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