The rocket scientist on the cover was used by Brown & Williamson in 1958 to convey the impression that intelligent and thoughtful people were smokers, and smokers of their Viceroy brand, of course. This campaign, although it ran for only a year or so, had many other finely executed and beautiful variants featuring professionals who each “thinks for himself” and “knows the difference between fact and fancy”: an electrical engineer, an atomic physicist, a newspaper editor, an astronomer, a TV journalist, an anthropologist, an automobile designer, and even a football coach. Also evident is the …