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Philip Morris changes its name, but not its harmful practices
  1. M L Myers
  1. Correspondence to:
 Matthew L Myers, National Center for Tobacco-Free Kids, 1707 Lower Street NW, Suite 800, Washington, DC 20036, USA;
 mmyers{at}tobaccofreekids.org

Abstract

After spending more than $250 million on an advertising campaign to improve its name and reputation, Philip Morris has abruptly shifted course and decided instead to change its corporate name—to The Altria Group, Inc.

  • Philip Morris
  • The Altria Group
  • industry

https://doi.org/10.1136/tc.11.3.169

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