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The dark side of marketing seemingly “Light” cigarettes: successful images and failed fact
- Correspondence to: Richard W Pollay, Faculty of Commerce and Business Administration, 2053 Main Mall, University of British Columbia, Vancouver, BC, V6T 1Z2, Canada; pollay{at}commerce.ubc.ca
Citation
The dark side of marketing seemingly “Light” cigarettes: successful images and failed fact
Publication history
- First published March 1, 2002.
Online issue publication
March 01, 2002
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Copyright 2002 Tobacco Control