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Zebras in Russia! Where next?
  1. R Pollay
  1. Correspondence to: Professor Richard W Pollay, Faculty of Commerce, University of British Columbia, 2053 Main Mall, Vancouver, BC V6T 1Z2, Canada; pollay{at}commerce.ubc.ca

Abstract

The zebra may seem an odd choice as a brand image for a new cigarette in Russia, but subtle tobacco marketing forces are, as always, at work

  • advertising
  • marketing

https://doi.org/10.1136/tc.12.1.89

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