As recent issues of Tobacco Control have illustrated, Pakistan continues to be blitzed by tobacco promotion, much of it from PTC, the local subsidiary of BAT (see Tobacco Control 2002;11:294–5). Despite both the quantity and type of promotions used, which would have been unthinkable in the UK—BAT’s home country—even before the recent advertising ban there, the company has nevertheless been trying to present itself as socially responsible. Apart from its cigarette …