Footnotes

• ↵* Copy testing by the Federal Trade Commission indicates that health claims, even those with disclaimers, may mislead a substantial number of consumers as to the relative health risks and benefits of a product. Health claims can provide a halo effect to the advertised product, which make it hard for consumers to understand the risks still inherent in using the product. See: FTC, A Joint Report of the Bureau’s of Economics and Consumer Protection, Generic copy test of food health claims in advertising (November 1998).