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Continuous tracking of the Australian National Tobacco Campaign: advertising effects on recall, recognition, cognitions, and behaviour
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  • Published on:
    Recall - recognition

    Thank you for your well done study.

    I had a question about your measure of recall, which in effect requires the ability to think abstractly and verbalize to in fact 'prove' to the interviewer that the ad and its message were seen, heard, and 'digested'.

    Our organization in NY, the Advertising Research Foundation, which may not be familiar to you, has embarked on a series of studies about the role tha...

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    Conflict of Interest:
    None declared.