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British people, especially the English, have long been renowned for a tendency to treat animals better than humans. Such a generalisation, while always dangerous, may indicate wider opportunities for encouraging smoking cessation. Following several reports of people giving up smoking for the sake of their pet dogs and cats, a feathered friend has now joined the list of deserving victims after a serious respiratory incident. When the ailing avian, a parrot called Jay Jay, had to be put on an inhaler to help him breathe, his owners finally saw the light—and put it out for good. “Our smoking made Jay Jay as sick as a parrot,” the couple were reported as saying, “but we are all better now.”