Article Text

Download PDFPDF

New Zealand: alcohol makes fun of tobacco
  1. George Thomson
  1. Wellington Medical School, University of Otago, New Zealand;

    Statistics from

    Request Permissions

    If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.

    There is a history of alliance between alcohol and tobacco companies in many countries, based on their shared interests in maintaining “rights” to promote products, and in the battlefield of smoke-free bars. Recently, a small crack appeared in this alliance in New Zealand.

    The Dutch and Singapore owned New Zealand brewing company DB Breweries runs a series of advertisements for its beer brand Tui. The advertisements have a standard format consisting of a short statement alluding to a topical issue, with the reply “Yeah right”, indicating scepticism about that statement. For instance, “I saw a great reality TV show last night. Yeah right.” The series aims to tap into popular New Zealand culture.

    Towards the end of last year, the company conducted a competition for ideas for the advertisements. Keeping up with public opinion seems to have won the day over defending the old alliance: one winner was, “Those poor tobacco companies. Yeah right”.