Emotions for sale: cigarette advertising and women’s psychosocial needs
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  • Published on:
    • Pamela M Ling, Assistant Professor of Medicine
    • Other Contributors:
      • Stacey J. Anderson, Stanton A. Glantz

    We would like to correct reference #68 in this article. The correct reference for the document is:

    Brown and Willamson. (1980). No Title. Bates No. 544000497/544000504.

    Conflict of Interest:
    None declared.
  • Published on:
    Stress and smoking among rural women in Maine: the need for counter-advertising

    In their article, Anderson, Glantz and Ling explore messages of psychosocial needs satisfaction in cigarette advertising targeting women. We agree with the authors that counter-advertising should attempt to “expose and undermine the needs satisfaction messages of cigarette advertising”. They mention that “a message of escape from life’s hassles could be countered with a message that addiction further complicates an al...

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    Conflict of Interest:
    None declared.
  • Published on:
    Emotions for sale

    To the excellent article by Bero, Glantz and Ling one may add the classical observation of RE Thornton of BAT about women's smoking behavior (1):

    "[G]iven that women are more neurotic than men it seems reasonable to assume that they will react more strongly to smoking and health pressures.... [T]here may be a case for launching a female oriented cigarette with relatively high deliveries of nicotine...."


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    Conflict of Interest:
    None declared.