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Canada: point of sale win—again
  1. David Simpson
  1. d.simpson@iath.org

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    The story so far: Rothmans Benson & Hedges (RBH), Canadian subsidiary of BAT, took legal action in 2002 to try to get back the “power wall” displays of cigarette packs that had just been banned in the province of Saskatchewan. But luckily, Saskatchewan had an excellent health minister, who said, “Our legislation must be working if this tobacco company is suing us… [we] will defend the Tobacco Control Act from this attack” (Canada: demolishing the power walls. Tobacco Control 2003;12:7–8). At last, that vigorous …

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