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It is well known that the most heavily advertised brands tend to attract the younger smoker market. In the USA the most heavily advertised brands are Marlboro, Newport, and Camel.1,2 Few analyses have delved into the specific varieties popular among youth. Do “Lights” or “Full Flavors” predominate? To answer this question, data on the cigarette brand preferences of smokers in the 2002 US National Survey on Drug Use and Health were analysed.
Using the on-line analysis feature of the Substance Abuse and Mental Health Data Archive,3 cigarette brand used in the last 30 days was cross tabulated with the type of cigarette (Full Flavor, …