Article Text

Download PDFPDF
What brands are US smokers under 25 choosing?
  1. R J O’Connor
  1. Department of Health Behavior, Roswell Park Cancer Institute, Elm and Carlton Streets, Buffalo NY 14203, USA
  1. Correspondence to:

Statistics from

Request Permissions

If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.

It is well known that the most heavily advertised brands tend to attract the younger smoker market. In the USA the most heavily advertised brands are Marlboro, Newport, and Camel.1,2 Few analyses have delved into the specific varieties popular among youth. Do “Lights” or “Full Flavors” predominate? To answer this question, data on the cigarette brand preferences of smokers in the 2002 US National Survey on Drug Use and Health were analysed.

Using the on-line analysis feature of the Substance Abuse and Mental Health Data Archive,3 cigarette brand used in the last 30 days was cross tabulated with the type of cigarette (Full Flavor, …

View Full Text