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Canada: the case of the unexpected website
  1. David Simpson
  1. d.simpson@iath.org

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    For some years now, health organisations in several countries have been using creative internet strategies to counter tobacco promotions. One technique is to set up a health oriented website with a very similar name to a tobacco industry site involved in cigarette promotion aimed at internet savvy young people. The key feature of the health site is to give the lie to what the industry site is really all about. For example, in 2002, when BAT was caught …

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